Program Benefits

Exceptional Benefits for High-Performance Builds

We’re here to help you grow while managing the demands of a thriving business. Connect with our high-performance building community on our virtual R‑Class platforms and at in-person events in your region. Receive premium access to ROCKWOOL builder support on products and technical questions, and even schedule jobsite visits.

The R‑Class Builder Program will help you expand your building science knowledge, broaden your network, grow your business and earn money back from product rebates and incentives. At ROCKWOOL, we’ve got your back.

Exclusive Offer: Won & Done

Enter for a chance to win an entire home’s worth of insulation

Members of our R‑Class Builder Program take great pride in their craft — and we want to reward their hard work and expertise with our exclusive Won & Done sweepstakes. Join our program and enter for a chance to win an entire home’s worth of ROCKWOOL stone wool insulation so you can try a high-performing product for free.

Welcome Kit

A welcome worthy of premium builders

Each new R‑Class member will receive a welcome kit that includes product samples, your personal connection to our premium sales support and ROCKWOOL installation tools and gear.

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Premium support

Our team of pros is always here to help

Whether new construction or retrofit, ROCKWOOL is committed to assisting you with our high-performance insulation to ensure your builds are efficient and built to last. As an R‑Class member you'll be connected with sales pros in your region who are there to help.

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EXCLUSIVE VIDEO CONTENT ON DEMAND

PRODUCT & INSTALL TRAINING FROM OUR PROS

Your free R‑Class membership includes access to exclusive video content. Learn more about ROCKWOOL products and applications from our team of ROCKstars while gaining insights about high-performance building.

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ROCKWOOL Factory Tour

ROCKWOOL Factory Tour

Matt Risinger
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Trusted advice & insights

BETTER BUILDING BLOG

R‑Class members have access to exclusive content on ROCKWOOL’s Better Building Blog. Get trusted advice and insights about high-performance building from industry experts. Join for free to access all content and to connect with our building community.

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BUILDING SCIENCE & TECHNICAL SERVICE

Product & application support

Whether you need help with code compliance evaluations, dew point calculations or energy modeling, this team of building science experts is next-level. ROCKWOOL Building Science works with our more advanced builders to perfect the thermal efficiency and resiliency of each building design, reaching far beyond insulation.

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PRODUCT SAMPLES & MARKETING COLLATERAL

What we’re made of makes all the difference

Our marketing materials are designed to help you grow your business. We provide the tools, support and product samples you need to educate homebuyers that a house built with ROCKWOOL insulation is a smart investment.

R‑Class Rebate Program & Incentives

Earn money back from product rebates and incentives

When you use our stone wool insulation products after joining R‑Class, you’ll be able to participate in our tiered rebate program. Grow your business while earning rebates and incentives.

Bronze Tier

  • Uses 100 Packs Annually

  • Virtual installation training

  • In-person jobsite installation training

  • Product samples & support literature

  • Premium sales & technical support

  • Rebate opportunities

    $1.50 PER PACK* OR $150 AND UP

  • ROCKWOOL knives & gloves

  • ROCKWOOL hats & shirts for your crew

  • ROCKWOOL Carhartt gear for your crew

  • R‑Class Builder Project Highlight on ROCKWOOL social media & email

  • Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests

Silver Tier

  • Uses 500 Packs Annually

  • Virtual installation training

  • In-person jobsite installation training

  • Product samples & support literature

  • Premium sales & technical support

  • Rebate opportunities

    $2 PER PACK* OR $1,000 AND UP

  • ROCKWOOL knives & gloves

  • ROCKWOOL hats & shirts for your crew

  • ROCKWOOL Carhartt gear for your crew

  • R‑Class Builder Project Highlight on ROCKWOOL social media & email

  • Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests

Gold Tier

  • Uses 1,000 Packs Annually

  • Virtual installation training

  • In-person jobsite installation training

  • Product samples & support literature

  • Premium sales & technical support

  • Rebate opportunities

    $3 PER PACK* OR $3,000 AND UP

  • ROCKWOOL knives & gloves

  • ROCKWOOL hats & shirts for your crew

  • ROCKWOOL Carhartt gear for your crew

  • R‑Class Builder Project Highlight on ROCKWOOL social media & email

  • Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests

Bronze Tier Silver Tier Gold Tier

Uses 100 Packs Annually

Uses 500 Packs Annually

Uses 1,000 Packs Annually
Virtual installation training
In-person jobsite installation training
Product samples & support literature
Premium sales & technical support
Rebate opportunities $1.50 PER PACK*
OR $150 AND UP 		$2 PER PACK*
OR $1,000 AND UP 		$3 PER PACK*
OR $3,000 AND UP
ROCKWOOL knives & gloves
ROCKWOOL hats & shirts for your crew
ROCKWOOL Carhartt gear for your crew
R‑Class Builder Project Highlight on ROCKWOOL social media & email
Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests

* Per pack or 48x96 board. Rebates based on purchased or installed product. One-year rebate period begins with date on first submitted receipt.

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High-performance building starts now

Join the R‑Class

The ROCKWOOL R‑Class Builder Program is 100% free. When you join, we’ll ship you our exclusive welcome kit packed with samples, installation gear and R‑Class swag! Sign up today.