Program Benefits
Exceptional Benefits for High-Performance Builds
We’re here to help you grow while managing the demands of a thriving business. Connect with our high-performance building community on our virtual R‑Class platforms and at in-person events in your region. Receive premium access to ROCKWOOL builder support on products and technical questions, and even schedule jobsite visits.
The R‑Class Builder Program will help you expand your building science knowledge, broaden your network, grow your business and earn money back from product rebates and incentives. At ROCKWOOL, we’ve got your back.
Exclusive Offer
Won & Done Sweepstakes
Members of our R‑Class Builder Program take great pride in their craft — and we want to reward their hard work and expertise with our exclusive Won & Done sweepstakes. Join our program and enter for a chance to win an entire home’s worth* of ROCKWOOL stone wool insulation so you can try a high-performing product. NO PURCHASE NECESSARY. For official rules and complete Prize description, visit here.
*NO PURCHASE NECESSARY. Open to legal residents of Canada, 49 United States and the District of Columbia (excluding Hawaii) who are 18 + or the age of majority and are licensed contractors and/or builders and registered R‑Class members. Begins on 2/25/25 and ends on 12/31/25. 2 prizes are available (1 per Prize Period) each consisting of ROCKWOOL stone wool insulation up to a maximum value of $15,000 USD. Prize Period 1: 02/25/25 - 07/31/25; Prize Period 2: 08/01/25 - 12/31/25. Odds of winning depend on the total number of eligible Entries received for each applicable Prize Period. Limit 1 Entry per person per Prize Period. Void in Hawaii and where prohibited. Subject to complete Official Rules at rclass.rockwool.com/won-and-done/rules. Sponsor: ROXUL INC. “ROCKWOOL”.
Welcome Kit
A welcome worthy of premium builders
Each new R‑Class member will receive a welcome kit that includes product samples, your personal connection to our premium sales support and ROCKWOOL installation tools and gear.
Premium support
Our team of pros is always here to help
Whether new construction or retrofit, ROCKWOOL is committed to assisting you with our high-performance insulation to ensure your builds are efficient and built to last. As an R‑Class member you'll be connected with sales pros in your region who are there to help.
EXCLUSIVE VIDEO CONTENT ON DEMAND
PRODUCT & INSTALL TRAINING FROM OUR PROS
Your free R‑Class membership includes access to exclusive video content. Learn more about ROCKWOOL products and applications from our team of ROCKstars while gaining insights about high-performance building.
Trusted advice & insights
BETTER BUILDING BLOG
R‑Class members have access to exclusive content on ROCKWOOL’s Better Building Blog. Get trusted advice and insights about high-performance building from industry experts. Join for free to access all content and to connect with our building community.
BUILDING SCIENCE & TECHNICAL SERVICE
Product & application support
Whether you need help with code compliance evaluations, dew point calculations or energy modeling, this team of building science experts is next-level. ROCKWOOL Building Science works with our more advanced builders to perfect the thermal efficiency and resiliency of each building design, reaching far beyond insulation.
PRODUCT SAMPLES & MARKETING COLLATERAL
What we’re made of makes all the difference
Our marketing materials are designed to help you grow your business. We provide the tools, support and product samples you need to educate homebuyers that a house built with ROCKWOOL insulation is a smart investment.
R‑Class Rebate Program & Incentives
Earn money back from product rebates and incentives
When you use our stone wool insulation products after joining R‑Class, you’ll be able to participate in our tiered rebate program. Grow your business while earning rebates and incentives.
Bronze Tier
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Uses 100 Packs Annually
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Virtual installation training
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In-person jobsite installation training
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Product samples & support literature
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Premium sales & technical support
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Rebate opportunities
$1.50 PER PACK* OR $150 AND UP -
ROCKWOOL knives & gloves
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ROCKWOOL hats & shirts for your crew
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ROCKWOOL Carhartt gear for your crew
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R‑Class Builder Project Highlight on ROCKWOOL social media & email
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Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests
Silver Tier
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Uses 500 Packs Annually
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Virtual installation training
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In-person jobsite installation training
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Product samples & support literature
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Premium sales & technical support
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Rebate opportunities
$2 PER PACK* OR $1,000 AND UP -
ROCKWOOL knives & gloves
-
ROCKWOOL hats & shirts for your crew
-
ROCKWOOL Carhartt gear for your crew
-
R‑Class Builder Project Highlight on ROCKWOOL social media & email
-
Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests
Gold Tier
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Uses 1,000 Packs Annually
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Virtual installation training
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In-person jobsite installation training
-
Product samples & support literature
-
Premium sales & technical support
-
Rebate opportunities
$3 PER PACK* OR $3,000 AND UP -
ROCKWOOL knives & gloves
-
ROCKWOOL hats & shirts for your crew
-
ROCKWOOL Carhartt gear for your crew
-
R‑Class Builder Project Highlight on ROCKWOOL social media & email
-
Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests
| Bronze Tier | Silver Tier | Gold Tier | |
|---|---|---|---|
|
Uses 100 Packs Annually |
Uses 500 Packs Annually |
Uses 1,000 Packs Annually |
|
| Virtual installation training | |||
| In-person jobsite installation training | |||
| Product samples & support literature | |||
| Premium sales & technical support | |||
| Rebate opportunities |
$1.50 PER PACK* OR $150 AND UP |
$2 PER PACK* OR $1,000 AND UP |
$3 PER PACK* OR $3,000 AND UP |
| ROCKWOOL knives & gloves | |||
| ROCKWOOL hats & shirts for your crew | |||
| ROCKWOOL Carhartt gear for your crew | |||
| R‑Class Builder Project Highlight on ROCKWOOL social media & email | |||
| Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests |
