Program Benefits
Exceptional Benefits for High-Performance Builds
The R‑Class Builder Program will help you expand your building science knowledge, broaden your network, grow your business and earn money back from product rebates and incentives. At ROCKWOOL, we’ve got your back.
Benefits
Welcome Kit
A welcome worthy of premium builders
Each new R‑Class member will receive a welcome kit that includes product samples, your personal connection to our premium sales support and ROCKWOOL installation tools and gear.
Comprehensive Product & Install Training
Extensive support from our pros
Need help with a product or install? Our team of pros is always here to help. Whether new construction or retrofit, ROCKWOOL is committed to assisting you with our high-performance insulation to ensure your builds are comfortable, beautiful, efficient and built to last.
R‑Class Rebate Program & Incentives
Earn money back from product rebates and incentives
When you use our stone wool insulation products after joining R‑Class, you’ll be able to participate in our tiered rebate program. Grow your business while earning rebates and incentives.
Bronze Tier
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Uses 100 Packs Annually
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Virtual installation training
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In-person jobsite installation training
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Product samples & support literature
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Premium sales & technical support
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Rebate opportunities
$1.50 PER PACK* OR $150 AND UP -
ROCKWOOL knives & gloves
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ROCKWOOL hats & shirts for your crew
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ROCKWOOL Carhartt gear for your crew
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R‑Class Builder Project Highlight on ROCKWOOL social media & email
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Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests
Silver Tier
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Uses 500 Packs Annually
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Virtual installation training
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In-person jobsite installation training
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Product samples & support literature
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Premium sales & technical support
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Rebate opportunities
$2 PER PACK* OR $1,000 AND UP -
ROCKWOOL knives & gloves
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ROCKWOOL hats & shirts for your crew
-
ROCKWOOL Carhartt gear for your crew
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R‑Class Builder Project Highlight on ROCKWOOL social media & email
-
Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests
Gold Tier
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Uses 1,000 Packs Annually
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Virtual installation training
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In-person jobsite installation training
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Product samples & support literature
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Premium sales & technical support
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Rebate opportunities
$3 PER PACK* OR $3,000 AND UP -
ROCKWOOL knives & gloves
-
ROCKWOOL hats & shirts for your crew
-
ROCKWOOL Carhartt gear for your crew
-
R‑Class Builder Project Highlight on ROCKWOOL social media & email
-
Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests
| Bronze Tier | Silver Tier | Gold Tier | |
|---|---|---|---|
|
Uses 100 Packs Annually |
Uses 500 Packs Annually |
Uses 1,000 Packs Annually |
|
| Virtual installation training | |||
| In-person jobsite installation training | |||
| Product samples & support literature | |||
| Premium sales & technical support | |||
| Rebate opportunities |
$1.50 PER PACK* OR $150 AND UP |
$2 PER PACK* OR $1,000 AND UP |
$3 PER PACK* OR $3,000 AND UP |
| ROCKWOOL knives & gloves | |||
| ROCKWOOL hats & shirts for your crew | |||
| ROCKWOOL Carhartt gear for your crew | |||
| R‑Class Builder Project Highlight on ROCKWOOL social media & email | |||
| Tour the newest ROCKWOOL plant & Brand Experience Center in WV as our guests |
Product Samples & Marketing Collateral
Sales Tools to Grow Your Business
Our marketing materials are designed to help you grow your business. We provide the tools, support and product samples you need to educate homebuyers that a house built with ROCKWOOL insulation is a smart investment.
Products
Products
What it's made of makes all the difference
Release the natural power of stone
Founded as a family business more than 80 years ago, today ROCKWOOL Group is the world’s leading manufacturer of stone wool insulation. We produce building materials that are made from actual stone — one of the earth’s most abundant natural resources.
ROCKWOOL stone wool provides unique benefits as an insulation solution, providing not only strong thermal value but also natural fire resistance, water repellency, dimensional stability, durability and long-term sustainability — all while providing a more comfortable, quiet, safe home for modern living.
Learn why ROCKWOOL Comfortboard® 80 rigid board insulation, ROCKWOOL Comfortbatt® thermal batt insulation and ROCKWOOL Safe'n'Sound® acoustic insulation are essential parts of any high-performance home.
Learn why ROCKWOOL Comfortboard® 80 rigid board insulation, ROCKWOOL Comfortbatt® thermal batt insulation and ROCKWOOL Safe'n'Sound® acoustic insulation are essential parts of any high-performance home.
ROCKWOOL Comfortboard® 80
ROCKWOOL Comfortboard 80 comprises rigid stone wool insulation boards designed for exterior continuous insulation in residential and commercial construction. They are designed to increase the thermal performance of the building envelope.
Reduce Thermal Bridging
ROCKWOOL Comfortboard provides a continuous layer of insulation, reducing thermal bridging and increasing the effective thermal performance of the building envelope with an R-value of 4.2 per inch.
- Exterior wall thermal insulation
- Basement continuous insulation
- Exterior perimeter insulation around the foundation
- Under flat concrete slab
- Cathedral ceilings
ROCKWOOL Comfortbatt®
ROCKWOOL Comfortbatt is an exterior thermal batt insulation product available in a wide range of R-values. It has been engineered to continue performing at that top level long after the drywall has been installed.
Insulate to Save Energy
An energy-efficient house is a better home. ROCKWOOL Comfortbatt insulation helps keep the outside outside — so homes remain warm in the winter and cool in the summer. That also translates into reduced heating and air-conditioning costs, as well as a house that is easier on the environment.
Easy Installation
ROCKWOOL Comfortbatt features a unique flexible edge that allows for easy installation and helps prevent overcompression to maintain its R-value. Simply insert, compress and release the batt in between the studs for a snug and complete fit.
- Exterior wood- and steel-framed walls
- Exposed floors and crawl spaces
- Attics and cathedral ceilings
- Basement walls between studs
ROCKWOOL Safe'n'Sound®
ROCKWOOL Safe'n'Sound is a stone wool batt insulation designed for interior wall partitions, floors and ceilings for wood- and steel-frame construction where superior fire resistance and acoustical performance is required.
Insulate for a Quiet Home
Safe'n'Sound provides an innovative, high-density insulation that’s specifically designed to absorb sound and help prevent noise from traveling between rooms. Unlike thermal insulation, it’s used for soundproofing interior walls and ceilings between rooms and floors. Made from stone, Safe'n'Sound reduces sound transmission by trapping sound waves and vibrations in the thousands of tiny interconnected spaces created by its unique fiber structure.
- Bedrooms
- Bathrooms
- Home offices
- Home theater rooms
- Basements
- Furnace/laundry rooms
Premium Support
Sales
You’ll find our ROCKWOOL sales team on the road at jobsites just like yours, training and connecting directly with R‑Class builders. Reach out to the ROCKWOOL sales pro in your region to set up an in-person or virtual meeting to learn more about your build and where to find our products.
Technical Support
Whether you’re new to ROCKWOOL stone wool and just have some basic questions or need a deeper dive into details that drive the performance of your builds, our technical service reps are here to become a new valued member of your team. Reach our experts by phone or email five days a week.
Building Science
Whether you need help with code compliance evaluations, dew point calculations or energy modeling, this team of building science experts is next-level. ROCKWOOL Building Science works with our more advanced builders to perfect the thermal efficiency and resiliency of each building design, reaching far beyond insulation.
We constantly use ROCKWOOL insulation inside the cavity and the rigid insulation outside. We stand behind the product, and we enjoy using it. We specify ROCKWOOL for our benefit and the project’s benefit.
Join the R‑Class
ROCKWOOL R‑Class is our premium partnership program for builders who want more. It’s a community for those who take pride in their craft and want to learn about better materials and installation techniques that will ensure their homes are comfortable, beautiful, efficient and built to last.
The R‑Class Builder Program is 100% free. If you’re looking to level up to high-performance builds while building community, sign up today.
Private R‑Class Facebook Group
Connect to a Community of Resources
Connect to a Community of Resources
Meet other like-minded custom builders across the US and Canada through our private Facebook group. You'll be supported by other R‑Class members, and our team of residential building pros at ROCKWOOL. Additionally, this group will host ongoing resource events and demos for custom builders — like a weekly Q&A series to receive technical support in real time.
R‑Class Builder Roundtables
Building Science on Demand
Building Science on Demand
Gain exclusive access to our monthly Roundtable hosted by ROCKWOOL residential pro's when you join the R‑Class Builder Program. Dan Edelman, national business development manager at ROCKWOOL, meets with industry experts every month to lead discussions on how to enrich modern living through innovative tools, products and techniques.